Mattel went with a California look hence, the "California Custom" tag came to be from the manner in which the cars were raised or "raked" in the back for the "hot rod" look, which was a popular trend in California at the time.Īll of the models had some additional customizations, such as side pipes, custom "power scoops" on opening hoods, customized engines, and detailed chassis, with black vinyl or painted roofs.Īll Hot Wheels cars could be easily recognized by their stand-out mag wheels which sported chrome hubs and red lines (reflecting another popular look in 1968). Hot Wheels had to have a look reflective of the time, the body had to suggest powerful engines, details were to include exposed and chromed components, mag wheels that would set Hot Wheels apart from all other diecast, and the cars had to have exciting, candy-color paint jobs. The futuristic concept car designs, the retro hot rod replicas, and the realistic representations of modern muscle cars of the day made Hot Wheels cars very different from the Matchbox and Corgi cars and trucks that long dominated the die-cast toy car market.
Expand your options of fun home activities with the largest online selection at. Unlike other diecast cars on the market in 1968, Hot Wheels cars were based on popular American muscle cars.įive major points guided the design of the Hot Wheels brand. Great deals on Hot Wheels Redlines Vintage Diecast Cars, Trucks & Vans.
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